Intersect Glossary: EAGLES (Customer Acquisition Data)

How are Marital Status and Income Data Related?

To simply explain EAGLES customer acquisition data, most households a married couple share their income as a pooled resource. While income data can show marketers what financial niche their marketing should speak to, marital status can speak to broader interests.

As a marketer, you understand that data is king. With the right data, you can identify trends and opportunities and create more effective marketing campaigns to reach your target audience. Two types of data that can be particularly useful in marketing are marriage and income data – and for deeper reasons than you’d think. In this blog, we’ll cover how marriage and income data (also known as EAGLES within the Intersect portal) can make messaging in marketing campaigns more effective at reaching their intended audience – and how you can use it in your own organization!

Marital Status

Marriage data provides valuable insights into the lifestyles and buying habits of consumers. For example, married couples often have different purchasing priorities and preferences than single individuals. They may be more interested in products and services that are family-oriented, or that cater to their shared interests. By understanding the marital status of your target audience, you can tailor your marketing messages to resonate with their specific needs and wants.

One way to use marriage data is to segment your target audience based on marital status. By using marital status, you create marketing campaigns that speak directly to the needs and desires of each group. For example, if you are marketing a particularly popular product with couples, you may want to create separate campaigns for married couples and single individuals. By doing so, you can highlight the different benefits of your product for each group without alienating the other.

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Income Data

Income data provides insights into the financial means of your target audience. This information can be particularly useful in determining the types of products and services most likely appeal to your audience. For example, if you are marketing luxury products or services, you may want to focus on higher-income individuals. On the other hand, if collecting credit scores, site visitors with low scores would be great to target with buy-now-pay-later deals or offer credit repair services.

In effect, by segmenting your audience based on income level, you can create messaging that speaks directly to their financial situation. Furthermore, by doing so, you can tailor your messaging to resonate with their specific financial goals and priorities – you won’t miss a chance to speak to a critically important area in determining a purchase – their bottom line.

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Combining Marriage Status and Income Data

Combining marriage and income data can create even more targeted and effective marketing campaigns by creating what we know as EAGLES customer acquisition data within Intersect’s various platforms. For example, if you are marketing a high-end product that is particularly popular with married couples, you may want to create a campaign that specifically targets married couples with high incomes. By doing so, you can create messaging that speaks directly to their specific needs and desires, again, without alienating the other demographic. In fact, you could create a separate campaign to funnel those who don’t fit the primary ID to increase interest or produce a sale.

Another way to use combined marriage and income data is to create targeted social media campaigns. For example, you may want to create a Facebook ad campaign that targets married individuals with incomes over a certain threshold. By doing so, you can reach a highly targeted audience more likely to be interested in your product or service.

As a marketer, you have access to a wealth of data that can help you create more effective marketing campaigns. By using marriage and income data, you can create messaging that speaks directly to the needs and desires of your target audience. Whether creating targeted social media campaigns or segmenting your audience based on marital status and income level, using data to inform your marketing efforts can help you achieve greater success in reaching your target audience.