Intersect Technologies' Frequently Asked Questions
We’ll meet you at the intersection of data and profit.
Personalized website experiences lead to higher engagement and conversions. According to a study by Epsilon, personalized emails have an open rate that is 29% higher than non-personalized ones. Additionally, 80% of consumers are more likely to make a purchase when a website offers personalized experiences.
Our code works as a marketing pixel – a small piece of code that is placed on your website to track user behavior and gather data for marketing purposes.
When a user visits your website, the marketing pixel collects information such as their IP address, browser type, and device type, among other more complex variables. This information is then used to create targeted advertising campaigns and optimize your marketing strategy.
Installing a marketing pixel typically involves adding a small piece of code to your website’s header or footer. Your marketing or website maintenance team should be able to easily insert this one line of code for you, usually on your homepage.
Yes, our code is secure and does not collect any information that would be considered legally questionable. The code only collects data related to user behavior that is trackable and verifiable.
We can collect a variety of data, including the visitor’s verified name, email address, phone number, location, home address, affiliations, and interests.
We utilize digital identifiers obtained from database sources and cross-reference them with our data tables to discover the persistent ID linked to the corresponding data point being analyzed, verifying that a point truly is associated with an individual. This is done in seconds by Intersect’s proprietary code. The verification of records is conducted through billions of data sources from databases to public records.
Once a data point is verified and an ID is found, we search for it across all our tables and combine the most relevant information to create a comprehensive profile for each site visitor, leaving the user with a complete customer profile, including verified activity timestamps, interests, and contact information.
You can use the data collected to create targeted advertising campaigns, optimize your website for better user experience, and identify opportunities for growth and expansion.
Our subscription levels vary depending the level of service you require and number of parameters your organization would like to track.
When choosing a marketing pixel provider, consider factors such as the level of customization and support offered, the cost, and the features available. Look for a provider that offers transparent reporting and easy integration with your existing marketing tools.