Digital Twin of a Customer
Know your ideal customer profile and want to speak to those real-life matches?
DToC:
= MORE SALES
By harnessing the vast amount of data available and creating a virtual profile of a specific customer, marketers can gain valuable insights and improve their marketing strategies by speaking directly to a specified audience defined by variables, finding individuals that meet a specific audience profile – the question is, though, how to reach those clones.
Creating Your Digital Twins
Intersect’s technology begins collecting and aggregating data about a customer from various sources such as online interactions, social media, purchase history, and more. This data is then used to create a comprehensive and dynamic profile of the customer, capturing their preferences, behaviors, demographics, and other relevant information.
Example:
A real estate company knows they want to connect with visitors male or female with incomes over 150k, long-term employment, and credit scores graded at “fair” or greater. Using DToC, Intersect automatically finds matches in these criteria and hands the real estate company the results, giving them contact information, emails, phone numbers, and more.
See our full glossary of potential data points here.
Putting Customer Twin Data In Your Control
Digital twin of a customer data empowers marketers to create more personalized and effective marketing experiences, resulting in improved customer engagement and loyalty, higher sales, and greater brand recognition for lower, more direct spend.
