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- Precision Analytics & User Insights: Capture granular data for pinpoint decision-making and deeply understand your audience.
- Optimized ROI & Real-Time Reporting: Drive targeted marketing for maximum returns and stay updated with live data feeds.
- Easy Integration & Broad Compatibility: Incorporate our pixel effortlessly to capture all major browsers and devices without the need for tech expertise.
- Dedicated Support & Scalable Solutions: Receive on-call assistance and confidently scale your business with our adaptable data gathering pixel.
The first step is to install our marketing pixel on your website. Installation can be done by adding a small piece of code to your website’s header or footer section, totally out of the way. Once installed, the pixel will start tracking user behavior on your website. It is that simple. No coding or dashboard setups are required.
Next, you can set up tracking events to capture specific user actions on your website, such as product purchases, form submissions, page views, and all the traditional information you may have already collected using Google Ads, SEMRush, HubSpot, or another software. This information is then sent back to Intersect, where it is stored and used to create audience segments using the advanced information being actively collected.
You can create custom audiences based on specific user behaviors using the data captured by the pixel and tracking events. For example, you can create an audience of users who have added items to their shopping cart but haven’t completed a purchase. These audiences can then be targeted with tailored marketing messages separate from other visitor types, like visitors who visited the home page then directly left or those who went from the home to services page and then closed the site, for example.
With your custom audiences created, you can start targeting them with specific marketing messages, such as retargeting ads or personalized emails. This pixel-precise targeting helps to increase the effectiveness of your marketing campaigns by reaching users who have already shown an interest in your products or services. The results of your campaigns can then be directly tracked within the Intersect platform.
Finally, you can use our analytics tools to analyze the performance of your marketing campaigns and optimize them for better results through your unique Intersect portal, including traditional tracking metrics such as click-through rates, conversion rates, return on investment (ROI), and the verified information around each visitor unique to the Intersect platform.
Our marketing pixel software provides a powerful way to track user behavior on your website and target specific audiences with tailored marketing messages. By using this data-driven approach, you can increase the effectiveness of your marketing campaigns and drive more revenue for your business. It’s the first like it in the world, and we’re thrilled to offer you unrestricted access to our proprietary platform.